The structured foundation for web content.
A copybase is a filing system and API for web content that’s modular, scalable, and adaptable to different teams, whether you're a solo creator, a marketing team, or a product content team.
The Copybase Blueprint standardizes how content is filed within this system. A blank, brand-new copybase looks like this today:
copybase-v0.1/
│── strategy/ # High-level content direction & planning
│ ├── brand-voice/ # Brand voice guide, tone principles
│ ├── audience-research/ # Personas, JTBD, pain points, user needs
│ ├── messaging-framework/ # Key messages, taglines, positioning
│ ├── competitive-analysis/ # Market positioning insights
│ ├── content-pillars/ # Core themes/topics for consistency
│ ├── post-engagement/ # Guidelines for post-interaction experience
│
│── copywriting/ # For direct-response and branding needs
│ ├── brand-copy/ # Taglines, value propositions, positioning statements
│ ├── advertising/ # Headlines, ad copy, direct response
│ ├── sales/ # Sales pages, landing pages, cold emails
│ ├── scripts/ # Commercials, video sales letters, voiceover scripts
│ ├── editorial/ # Thought leadership, ghostwriting, storytelling
│ ├── product-copy/ # Packaging, in-store messaging, product descriptions
│ ├── PR-media/ # Press releases, media kits, corporate communication
│
│── content-marketing/ # For marketing teams
│ ├── campaigns/ # Campaign briefs, concepts, execution plans
│ ├── social-media/ # Platform-specific strategies & content
│ ├── email/ # Email copy, sequences, automation flows
│ ├── blog/ # Long-form content, SEO-driven articles
│ ├── ads/ # Paid media, landing page copy
│ ├── scripts/ # Video, podcast, webinar scripts
│
│── content-design/ # For product teams
│ ├── ux-writing/ # Microcopy, error messages, UI components
│ ├── patterns/ # Design system content (buttons, modals, etc.)
│ ├── onboarding/ # Flows, tooltips, in-app messaging
│ ├── accessibility/ # Inclusive writing, localization guidelines
│ ├── voice-interface/ # Chatbot, voice UI, interactive experiences
│
│── governance/ # Documentation, workflows & approvals
│ ├── style-guide/ # Grammar, terminology, formatting rules
│ ├── workflow/ # Content creation, review, and publishing process
│ ├── approvals/ # Stakeholder sign-off process
│ ├── templates/ # Briefs, content models, checklists
│
│── assets/ # Shared resources
│ ├── tone-samples/ # Examples of "good" and "bad" content
│ ├── snippets/ # Reusable content blocks
│ ├── references/ # Research, inspiration, competitor examples
│
│── archive/ # Sunsetted or deprecated content
│ ├── past-campaigns/
│ ├── old-product-docs/
│ ├── unused-ideas/
│
│── README.md # Overview of how to use Copybase
│── CONTRIBUTING.md # Guidelines for collaboration
│── .gitignore # If using Git for version control
│── metadata.json # If integrating with a CMS or AI tools
✅ It’s modular – Works for content marketing & content design teams.
✅ Scalable – Solo creators can use it lightly, while large orgs can add more depth.
✅ Collaborative – Encourages version control, shared assets, and governance.
✅ And future-proof – Includes governance, workflows, and an archive for historical content.
We’re organized, we’re methodical, we’re strategic. Maintaining a system like this is no easy task, but you’ll be better off by establishing and maintaining these practices since the very beginning. Unlike other files, great content has no shortcuts, so if you intend on building a scalable, long-term process for great content, you need to think and breath great practices from day one.